12AM Agency · Project account
Flex Group: connecting real-estate marketing systems
Our work with Flex Group Real Estate connected brand identity, website development, search content, paid campaigns, and tracking. The business wanted a broader source of inbound interest alongside referrals.
Relationship disclosure: Robert Portillo, 12AM Agency’s CEO and Co-Founder, also operates Flex Group Real Estate.
Establishing the brand and website
Developing local and subject-specific content
We created content around neighborhoods, new construction, and other relevant property subjects. The search work also included site architecture, internal linking, schema, and Search Console review.
This content program gave the website destinations beyond a general company introduction. It connected the real-estate business with the particular topics and markets it was addressing.
Adding paid acquisition
The program included Google PPC, retargeting, and social campaigns. We tested messaging and refined landing pages while using CRM and analytics tracking as part of the acquisition work.
The relationship between the campaign and its destination mattered: a visitor needed relevant property or service information after responding to a message.
Bringing the work together
Flex Group’s project combined several parts of the customer journey. Brand and website work established the public presence, search content expanded the site’s subjects, and paid campaigns supplied another acquisition route.
Explore website services, SEO management, and PPC management.