About
Ignite Your Brand with 12AM Agency
12AM Agency is a strategy-led, full-service creative agency dedicated to transforming brands into dynamic engines of content and commerce. We combine data-driven insights with creative brilliance to deliver high-impact solutions that resonate with your audience.
Our team of passionate experts is committed to listening, observing, and understanding your unique business goals. Through meticulous planning and a collaborative approach, we develop tailored strategies that drive growth and achieve remarkable results.
Whether it’s crafting compelling content, building engaging digital experiences, or optimizing your commerce channels, we’re your trusted partner in achieving brand success.
The Digital Success Stories of Our Clients
Get to Know the Faces Behind Our Agency
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Robert Portillo
Co-CEO
Robert Portillo
Founder & Partner
Robert Portillo is a strategic digital marketing specialist, who has created predictable lead generation growth revenue models for businesses, generating millions in revenue. He stays educated on digital trends and the latest technology to ensure that he is always providing the best possible service to clients. Robert has amassed expansive experience in the digital and advertising industry with more than 11 years in that space. He specializes in Consulting, Strategy, and Operations.
Robert has a wealth of experience in the corporate world, having worked in telecom for over 24 years. He began his career with Nortel, then Nokia, where he managed North American teams overseeing delivery and operations for AT&T Wireless accounts. His final position was Head of Services Procurement for North America, overseeing $30 Million in spend.
Since leaving Nokia, Robert launched his entrepreneurial career; prior to joining Think Inspired. He has led global teams and created vendor marketing alliances leading to scalability and exponential growth, efficiency and cost reductions. In his community work, he has served in multiple volunteer positions throughout the past 20 years, such as the Forney Soccer Association, The City of Forney’s (TX) Architectural Advisory Committee, Forney Education Leadership Foundation, and the Forney Lions Club just to name a few!
Robert Portillo holds a B.S. in Electrical Engineering from Texas A&M University.
Christopher Lee
Co-CEO
Christopher Lee
Partner
Christopher Lee is a strategic communications and marketing specialist, who creates valuable partnerships, makes connections with those in the know and keeps himself educated on trends as well as traditions related to marketing and branding; in particular, strategies and tactics related to multicultural and digital marketing. He is a visionary leader and a 32-year business innovator. He has led creative teams and multicultural marketing alliances for such notable clients as; Northwestern Mutual, The Midsouth Ford Dealers, Tri State Bank of Memphis, LeMoyne Owen College, The National Civil Rights Museum and The Daily Memphian. Christopher has won numerous awards and honors, such as The National Minority Supplier Diversity Council’s Supplier of the Year (1994) and Memphis Business Journal’s Top 40 under 40.
Christopher currently serves as a board member for the Gilda’s Club of Memphis and is a past board member; Red Cross of the Midsouth, The Boys & Girls Club of Greater Memphis and Junior Achievement. He is also a graduate of Leadership Memphis and The New Memphis Institute’s Leadership Development Intensive.
Christopher holds an M. A. in Strategic Communications from Seton Hall University and is also a proud graduate of The University of Tennessee at Knoxville, holding a B. A. in Speech Communications
When not working, Christopher enjoys watching sports, practicing yoga and reading.
Brad McCormick
Chief Talent and Strategy Officer
Brad McCormick
Chief Talent and Strategy Officer
Brad B McCormick is a digital brand & marketing strategist with over 24 years of experience helping brands compete in the digital arena.
Brad’s past clients include LEGO, Cisco, McDonald’s, HP, FedEx Office, KIA, Kellogg’s, Johnson & Johnson, IndyCar, Smokeybear, and the Council on Foreign Relations.
Brad teaches Digital Marketing Strategy & Performance Management each semester at Southern Methodist University in Dallas and is a Past President of the DFW chapter of the American Marketing Association.
George Matlock
Sales Director
George Matlock
Sales Director
George E. Matlock is the Sales Director at 12AM Agency, where he combines his extensive experience as a successful entrepreneur and community leader to drive client success. As the owner of “Your CBD Store” in Buckhead, George has a proven track record of building a brand and connecting with customers authentically.
His background in marketing and public relations, coupled with his leadership roles with the Atlanta Jazz Festival and the NAACP of DeKalb County, gives him a unique insight into business growth and strategic partnerships. George is dedicated to leveraging his real-world expertise to deliver exceptional results and forge strong, lasting relationships for 12AM Agency’s clients.
Ally Portillo
Sales Enablement Manager
Ally Portillo
Sales Enablement Manager
In her role as Sales Enablement Manager, Ally Portillo works to build the strategic infrastructure that empowers teams and drives business growth. She ensures the organization has the tools and processes needed to succeed by bridging the gap between sales strategy and business operations.
Over the past year, Ally has developed a wide range of skills in strategic planning, program management, and process optimization. Her ability to connect various facets of the business—from HR to marketing and sales—makes her an invaluable asset to the company’s growth and scalability.
Ally holds a Master of Science and a Bachelor of Science in Economics from Texas A&M University. Her academic background provides a strong foundation in analytical and quantitative skills, which she applies to her work in strategic planning and process optimization.
When not working, Ally enjoys reading, practicing yoga, attending concerts, and spending time with friends and family.
Becca Demskii
Social Media Specialist
Becca Demskii
Social Media Specialist
Becca is a Social Media Specialist and proud University of South Florida alum, holding a B.A. in Mass Communications and an M.A. in Public Relations. With a passion for writing and digital storytelling, she brings together creativity and strategy to craft thoughtful, engaging content.
Outside of work, Becca volunteers with a local nonprofit where she regularly contributes to their blog. Her work has also been featured in Seventeen magazine. Offline, she enjoys Pilates, staying active, and spending time with her family.
Abigail Portillo
Digital Marketing & Operations Associate
Abigail Portillo
Digital Marketing & Operations Associate
Abigail is a Digital Marketing & Operations Associate who joined Pantheon Holding Group this summer while pursuing her B.S. in Finance at Texas A&M University. A self-starter and a motivated learner, she has been instrumental in managing our growing portfolio of Nova accounts and creating key social media content for our clients.
She is a self-starter who has been instrumental in managing our growing portfolio of Nova accounts and creating key social media content for our clients. A crucial part of her work has involved documenting our internal processes with SOPs and training videos, which has been invaluable for our scalability and onboarding efforts.
Abigail will continue to work with us part-time, providing essential support to both our digital marketing initiatives and our operational framework. She is a motivated learner who embodies the entrepreneurial spirit of our organization.
Damian Moore
AI Strategist & Consultant
Damian Moore
AI Strategist & Consultant
Damian Moore is a business automation and revenue operations specialist who combines over thirteen years of distinguished U.S. Army service as a Chief Warrant Officer in cybersecurity with proven expertise in intelligent systems design. He applies strategic military leadership principles to help organizations streamline operations, optimize revenue, and scale sustainably
Damian has delivered measurable results for clients across multiple industries, helping them eliminate extensive manual work, implement high-performing lead generation frameworks, and create scalable systems that drive consistent business growth. His experience includes designing full-stack application systems, integrating CRM platforms such as Salesforce and HubSpot, and deploying automation solutions with N8N and Zapier.
He holds a B.S. in Cybersecurity and Information Assurance from Western Governors University, the Google Data Analytics Professional Certificate, and the GIAC Machine Learning Engineer (GMLE) certification. He is also pursuing a Master’s-level data science program at the University of Michigan. Damian’s ability to align advanced technology with strategic business goals makes him a trusted partner for executives seeking operational excellence and competitive advantage.
Rozlyn DeBerry
Executive Assistant
Rozlyn DeBerry
Executive Assistant
Rozlyn DeBerry is a proud native of Memphis, Tennessee, whose career reflects a strong track record of providing exceptional administrative support to school leaders, business owners, and executive-level managers in the healthcare industry. Known for her warm personality, organization, and resourcefulness, she thrives in roles that require attention to detail, adaptability, and a commitment to helping others succeed.
A natural people person, Rozlyn builds positive relationships across teams and communities, ensuring seamless operations and fostering a welcoming environment. Outside of work, she cherishes her roles as a wife, mother, and grandmother, drawing joy and inspiration from her family. She enjoys traveling to new places, exploring diverse cultures, and bringing people together over delicious meals in her kitchen.
Nazmul Nahid
SEO Manager
Nazmul Nahid
SEO Manager
Nazmul Haque Nahid serves as the SEO Manager at 12AM Agency and is a leading strategist in the emerging field of AI-powered search. With over seventeen years of experience, he specializes in optimizing visibility across Google SGE, Perplexity, ChatGPT, Gemini, and other generative engines that are rapidly defining modern discovery. Nazmul’s expertise centers on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and building the technical architectures that influence how AI models select, summarize, and recommend content.
At 12AM Agency, Nazmul leads our AI-first SEO strategy, guiding clients through the shift from traditional ranking models to AI-driven answer systems. He creates technical architectures—including schema-intensive structures and contextual authority mapping—designed to position brands as the preferred source for generative search. His mission is to ensure every client is not only positioned to rank, but to become the authoritative answer selected by the next generation of AI discovery systems.
Harry Jordan
Business Development Representative
Harry Jordan
Business Development Representative
Reece Spence
Sales Integrator
Reece Spence
Sales Integrator
Reece Spence is a sales and growth operator with over 8 years of experience in high-ticket B2B services and was one of the youngest Sales Directors in the UK, helping build and scale multiple seven-figure businesses across coaching, consulting, and agency models.
He has closed 750+ deals through consultative selling, specializing in sales system design, revenue optimization, and guiding sophisticated founders through complex buying decisions tied directly to ROI.
Reece is known for diagnosing sales bottlenecks quickly and building repeatable revenue engines that scale without founders being required on calls or involved in day-to-day sales execution.
Samantha McCoy
Client Success & Delivery Manager
Samantha McCoy
Client Success & Delivery Manager
Samantha McCoy is a strategic marketing and operations leader known for turning complex ideas into clear, results-driven execution. With over a decade of experience spanning marketing strategy, digital performance, and team leadership, she specializes in building systems that connect brand, delivery, and real business outcomes.
In her current role, Samantha leads client success and delivery initiatives, translating strategy into action across cross-functional teams. She brings a sharp focus to process optimization, local and national SEO strategy, analytics-informed decision making, and scalable workflows that improve both client experience and internal efficiency. Her leadership style blends structure with empathy, empowering teams to perform at a high level while staying aligned and accountable.
Samantha is especially driven by work that creates meaningful connection — whether that’s helping organizations better serve their audiences, strengthening long-term client relationships, or guiding teams through growth and change. She is known for her ability to see both the big picture and the operational details required to make it real.
Outside of work, Samantha enjoys discovering local dining spots, exploring craft bourbon, traveling, and tackling breakout-room challenges and board games with friends and family. She is also deeply committed to community involvement and previously served on the board of directors for Kansas City Tres Dias, supporting engagement and organizational growth.
Our Insights at the Memphis Bar Association
At 12AM Agency, we’re passionate about equipping businesses with cutting-edge strategies, and it was our privilege to share this expertise with legal professionals at the Memphis Bar Association. We led an engaging session titled “Unleashing the Power of AI: Transforming Law Firm Operations, Ethics, and Marketing,” sparking valuable conversations about the future of the legal industry.
Our presentation focused on how AI isn’t just a buzzword, but a transformative force. We guided attendees through actionable ways AI can streamline their daily operations, ensure ethical implementation, and revolutionize how they connect with clients. The resounding takeaway was that success in the modern legal world will be powered by intelligent adoption of AI.
As leaders in AI-powered solutions, our team helps law firms seamlessly integrate these powerful technologies into their practice. This includes leveraging AI for enhanced online presence, such as optimizing Google Business Profile to attract more qualified clients. Partner with 12AM Agency to navigate this exciting transformation and unlock unparalleled growth.