AI visibility for law firms
Find out where your firm appears, who gets named instead, and whether there is a gap worth fixing.
Get my free AI Visibility ScanShare your firm details. Book a 30-minute review.
No payment required.
“Who can help my blended family create an estate plan in Dallas?”
ChatGPT
Gemini
Claude
PerplexityFictional examples, not live AI output. Your scan reviews your practice and market.
See how our paid Diagnostic turns a specific buyer question into a competitor comparison and a plan for what to do next.
See how the firm’s evidence measures against 16 signals.
Compare the recorded rates for the same buyer scenario.
Review the recommended work and when to measure again.
Actual paid DiagnosticThe gap / One buyer scenario
“Twelve rental units through a patchwork of LLCs, and a new lawsuit exposed gaps”
How often each firm appeared
Competitor B’s recorded appearance rate compared with the scanned firm.100% ÷ 12.5% = 8
Report p. 4 · First panel run: August 26, 2026. Rates transcribed from one scenario; they do not represent every question.
The score / Evidence assessment
12AM’s assessment of the firm’s evidence across 16 signals.
How the firm’s website, profiles and outside sources scored under 12AM’s proprietary method.
This is not the percentage of AI answers naming the firm or a prediction of future recommendations.
Report p. 5 · Scoring model v1.1. Overall score reproduced; detailed weights remain private.
Explore the 16 signalsThe roadmap / Selected priorities
Weeks 1–2
Set one address and phone number, add structured data, and complete the Justia profile.
Weeks 3–8
Create the tax-planning page and three pages for the firm’s priority local markets.
Weeks 10–13
Repeat the frozen question set, check the sources, and reassess the 16 signals.
Report pp. 18–19 · Selected planned work, summarized. These are recommendations from this report, not completed work or promised results.
What to expect from a DiagnosticInitial reviewFree AI Visibility Scan
Where your firm enters the answers we review.
Which firms appear for relevant client questions.
Whether the findings justify a deeper Diagnostic.
Illustrative scan structure. No client results shown.
Start with a focused look at your practice and market. We walk through the findings with you before discussing further work.
CounselIndex is our public legal-market research asset. Your Diagnostic brings the investigation to the questions and competitors that matter to your firm.
We record mentions, citations, and recommendations separately. Our Method page explains the measures and the limits behind each finding.
See what the metrics meanCounselIndex.ai / by 12AM
127,000+Indexed firm records are not a count of AI answers tested. Coverage and findings depend on the research sample and date.
Explore CounselIndexUse questions tied to the work you want.
Examine the answers and their supporting sources.
Separate evidence from assumptions. Sequence the work.
The one-hour Brand Review gives us your perspective. Our team turns it into a Brand Signal Playbook for everyone creating your content.
Positioning. Messages. Evidence. Voice. One shared reference for your pages, profiles, articles, and videos.
Inside the Brand ReviewA useful claim starts with a fact the firm can support.
Review how AI describes your firm, which sources it cites, and where it recommends you. Use the findings to guide the next round of work.
Prefer DIY? Explore dashboard plansVisibility workspaceReview whether your firm appears in the agreed questions. Check the market, practice area, and accuracy of the description.
Who can help my blended family create an estate plan in Dallas?
Does the cited page name your firm and support the answer?
Compare the questions that name your firm with those that name competitors.
Dashboard access through 12AM. Illustrations contain no client results. Visibility findings and business outcomes are separate measures.
Your roadmap guides the scope. Start with the scan, go deeper when useful, and choose the level of ongoing work your firm needs.
Business identity, local profiles, reviews, and foundational fixes. Quarterly re-scan and score update.
Explore FoundationFoundation, plus technical and content work, directory profiles, and monthly reporting.
Explore SignalSignal, plus editorial outreach, senior strategy, produced video, and priority remediation.
Explore AuthoritySee how the roadmap becomes content, profile updates, technical fixes, and a record of the work.
Explore AEO ManagementBoth packages include your one-hour Brand Review and Brand Signal Playbook, plus:
We confirm publication details during onboarding. Inclusion does not guarantee AI citations or recommendations.
Explore these package benefitsElectrical engineering at Texas A&M. Eighteen years in corporate telecom. A systems perspective on search and measurement.
More than two decades in brand and digital strategy. Teaches digital marketing at Southern Methodist University.
Three decades of entrepreneurial experience. Connects brand strategy, communications, and the decisions that sustain client relationships.
08 / Before you begin
A clear next step
You should know what the first step involves before you give us your time.
After sharing your firm details, you choose a time for a 30-minute review. We discuss the findings and whether deeper investigation is useful.
The scan is an initial review. The Diagnostic examines the evidence in greater depth and provides a prioritized roadmap. Explore its scope and sample pages.
Yes. You keep the Diagnostic and roadmap. Your team, existing agency, or 12AM can handle the work. See how we assign responsibilities.
Both include a one-hour Brand Review and the Brand Signal Playbook developed afterward. They also include National Law Review directory inclusion and an article about your firm. Compare the full scopes.
No. We commit to agreed work and measurement. AI systems control their answers. Mentions, citations, qualified inquiries, and signed matters are different outcomes.
Start with evidence
Firm details → book your review → discuss the findings.
