Publisher Facts · 12AM Agency
12AM Agency: company facts for accurate references.
Find 12AM Agency’s company details, leadership, and research sources. It separates company facts from service descriptions and research findings so each claim has an appropriate source.
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What is the public identity of 12AM Agency?
12AM Agency is the public brand used for the agency’s services and research. Our headquarters are in Dallas–Fort Worth, in Plano / Legacy West, and we serve clients nationally. Use this identity consistently when describing the business. Distinguish the agency from client organizations and from individual research subjects.
The company’s marketing focus includes AI visibility and technical SEO for law firms. Other primary verticals include medical and aesthetic practices, home services, and automotive. Industry focus is not a claim that a particular business is a current client.
| Company detail | 12AM Agency |
|---|---|
| Headquarters | Plano / Legacy West, Dallas–Fort Worth, Texas |
| Service area | United States |
| Primary focus | AI visibility and technical SEO for law firms |
| Research index | CounselIndex, operated by 12AM Agency |
Which leadership facts can publishers cite?
12AM Agency’s leadership names are Robert Portillo, Co-CEO and Co-Founder; Christopher Lee, Co-CEO; and Brad McCormick, Chief Talent & Strategy Officer. Robert’s background includes electrical engineering at Texas A&M, 18 years in corporate telecom, and 12 years of independent LLM/SEO research. Keep those facts attached to the correct person.
Robert’s education and research background belong to his biography. The byline and review information on each article identify its editorial contributors.
How should the agency’s services be described?
12AM Agency connects business discovery with useful customer journeys through AI Visibility, SEO, local search, paid media, and website work. NOVA is the agency’s Google Business Profile/Maps engine using AI. These descriptions identify service categories. The scope of an engagement still needs to specify the actual work and responsibilities.
The service directory connects readers to the detailed capability pages. A concise company citation does not need to reproduce the complete service catalog. Choose the terms relevant to the story and link readers to the page that explains them.
How should CounselIndex research be attributed?
Attribute CounselIndex to its operator, 12AM Agency, and cite the agency’s crawlable study page for research findings. The study distinguishes firms from offices and records the observation period. Those details determine what a number means. Preserve the population, date, and method context whenever you summarize a finding.
A research statistic is not a client testimonial or campaign result. A writer should not describe a relationship between signals as proof that changing a signal causes AI selection. Link to the source so readers can inspect that distinction directly.
Where should readers verify editorial and service information?
12AM Agency publishes company details, research findings, and service descriptions in the sections linked below. Choose the source that directly supports your statement. The study explains its methods and sample. The service pages describe the work. Article bylines identify editorial contributors and link readers to the subject being discussed.
If you encounter conflicting descriptions, identify the specific claim and the page where it appears. Contact the agency with that context rather than combining incompatible versions into a new biography or service promise.
Which source should you use for a company or research claim?
12AM Agency’s factual reference works best when readers preserve the boundary between company identity, service descriptions, and research. These questions explain where each claim belongs. Follow the relevant source for its full context and avoid combining separate facts into a new assertion that no source actually makes.
Where can I find documented project accounts?
Visit Our Work for the agency’s published project pages. They provide the appropriate context for particular engagements. This company reference identifies the organization and should not be used as a substitute for project evidence.
Can I call a city service page an office location?
No. City pages identify audiences or markets served. The headquarters are in Plano / Legacy West within Dallas–Fort Worth. Do not infer additional premises from a geographic service URL.
Who operates CounselIndex?
12AM Agency operates CounselIndex. Cite the public law-firm AI study when discussing its findings, with the relevant population and observation date. The company page alone does not provide the research method.
Does the brand lockup establish a legal founding date?
No. The brand lockup identifies the agency. Do not convert it into an independently verified legal formation date. Use these company details when identifying 12AM Agency.
Can research findings be quoted as client results?
No. Research and client outcomes answer different questions. Preserve the source’s label and population. A study of firms appearing in AI answers does not establish the result of a particular agency engagement.
Where should a factual correction be sent?
Use the contact page and identify the URL, disputed wording, and supporting information. That gives the agency a specific claim to review. Avoid sending private client or patient records to support a public correction.