NOVA / Three levels of service
The Diagnostic identifies the gaps. NOVA Foundation, NOVA Signal, and NOVA Authority provide three levels of work to address them. We recommend the scope your firm needs.
Already completed your Diagnostic? Discuss your roadmap with 12AM.
01 / Three levels of work
Each level builds on the one before it. We confirm the practices, markets, deliverables, and fees against your Diagnostic roadmap.
Establish a clear identity and maintain the local basics.
The one-hour Brand Review is included at the Signal and Authority levels.
Build the content and public evidence around your expertise.
Extend the work through editorial outreach and senior strategy.
These are service scopes, not promised visibility levels. Independent publishers decide whether to provide editorial coverage; AI systems decide what appears in their answers.
Included with NOVA Signal & NOVA Authority
Signal and Authority include a listing in The National Law Review Directory and an article published about your firm in The National Law Review.
Use your Brand Signal Playbook to guide the story: the clients you serve, the work you do, and the experience behind it.
We coordinate the firm information and article with your designated reviewer. We confirm publication details during onboarding.
Signal and Authority include this benefit. Foundation does not. Publication does not guarantee AI citations or recommendations.
See how the Brand Review guides the work02 / Included with Signal & Authority
NOVA Signal and NOVA Authority include a one-hour Brand Review after enrollment. The session gives us your perspective on the clients you want and what makes your firm worth considering. Our team then develops your Brand Signal Playbook: a shared reference for positioning, audience, messages, evidence, voice, and publication rules.
Define priority case types, markets, and the inquiries that are a poor fit. Discuss how much new work your team can serve well.
Describe the experience, processes, and service standards clients value. If a competitor’s name fits the same description, make it more specific.
Review credentials, attorney experience, talks, books, videos, and useful explanations. Identify facts to verify and material you have permission to reuse.
Name your reviewer, agree on voice and publication approvals, and clarify responsibilities with your existing providers.
Inside the Brand Signal Playbook
These three fictional examples show the structure. Your playbook reflects your firm’s interview, evidence, and agreed priorities.
“Leave each planning meeting with a written summary of your decisions and next steps.”
Review a sample, confirm when the summary is delivered, and name the person responsible.
A documented process does not support a promise to prevent every future family dispute.
“We provide personalized estate planning with attentive service.”
“After each planning meeting, we send a written summary of the decisions you made and the next steps.”
Illustrative content only. The practice and process shown here are fictional.
03 / Turn direction into work
We confirm deliverables, responsibilities, and timing against your Diagnostic roadmap. Your existing providers can remain part of the team.
Prioritize the agreed technical, profile, and content work. Prepare material, coordinate implementation, and document progress.
Share accurate facts, relevant experience, access, and existing material. Designate a reviewer for content and professional claims.
Agree on who owns website changes, SEO tasks, video production, and tracking. Identify dependencies before work begins.
We agree on review and approval before publishing content we create in your firm’s name. Independent publishers retain editorial control.
04 / Measure what matters
Your dashboard tracks AI visibility. Analytics and intake records help establish what happens after someone contacts your firm.
Track mentions, citations, and recommendations against an agreed question set.
Distinguish new contacts from existing clients and unrelated calls.
Use your intake criteria to identify matters that fit your practice.
Review retained clients and recorded outcomes where data is available.
Business reporting depends on connected tracking and intake records. We keep unknown sources visible; a higher visibility score alone does not establish new revenue.
05 / Know the scope
NOVA Foundation, NOVA Signal, and NOVA Authority are managed engagements. Your agreement defines the practices, markets, deliverables, cadence, fees, and terms before work begins.
Discuss your Diagnostic roadmapUse the roadmap to sequence access, preparation, approvals, implementation, and repeat measurement. Signal and Authority also include the one-hour Brand Review and the Brand Signal Playbook developed afterward. Confirm delivery dates around your scope and dependencies. AI recommendations and new cases do not follow a guaranteed timetable.
Neither is an automatic requirement. Any rebuild, paid media, expanded market coverage, or additional production needs its own agreed scope.
The agreed deliverables, responsibilities, and reporting. No specific AI placement, visibility score, lead volume, or signed-case outcome is guaranteed.
Yes. DIY dashboard plans are available through CounselIndex, with your team handling implementation. They are separate from the managed NOVA packages. Explore DIY dashboard plans.
Start with evidence
Share your firm details, then book a 30-minute review of your Free AI Visibility Scan.
Get My Free AI Visibility Scan No payment required. Decide on the paid Diagnostic after reviewing the scan.