12AM Agency · Project account
Colores Adoptions: connecting search with support
Colores Adoptions wanted to expand its online presence and reach people seeking adoption information and support. We combined paid-search campaigns with technical, content, and outreach work to address that discovery challenge.
Reaching people in English and Spanish
We developed English- and Spanish-language campaigns across the United States. The purpose was to connect people looking for the organization’s services with a relevant message and a route to learn more.
The audience included people facing a personal decision. We kept the marketing work centered on access to the organization’s information and support.
Building the search program
Competitor analysis helped us examine the search landscape and develop the SEO approach. We addressed technical difficulties affecting the website’s indexing and updated on-site content around the target search subjects.
Off-site work included outreach intended to earn media mentions and links. These activities complemented the website work by addressing how people could discover the organization beyond its own pages.
Keeping the client connected to the work
We used communication and a client dashboard to make the search work visible to Colores Adoptions. The program connected paid campaigns with ongoing website and content decisions rather than treating each as an isolated task.
This project brought language-specific acquisition and SEO together around an organization’s particular audience. Explore PPC management and SEO management for the related service scopes.