The Anatomy of a Great White Label PPC Agency
Creating and executing a marketing strategy can be a headache—and a costly one at that. A successful marketing strategy can take years of market research. In that time, the market trends have already evolved and changed to match the current needs and interests of the everyday consumer.
Using external companies with experience in creating tried and true marketing strategies to help you build your advertising strategies will save you time and money. That way, you won’t be sinking money into market research and methods that may or may not land with your target market demographic.
So, what is a white label PPC marketing strategy? How do white labels work? What factors do you need to consider before outsourcing to another marketing company? Let’s break it down.
What Is White Label PPC Marketing?
White Label PPC marketing strategies are composed of two essential elements: white label outsourcing and pay-per-click advertising.
Not sure what those are? Here’s a quick crash course:
White Label Outsourcing
“White Label” marketing refers to the practice of outsourcing your marketing and advertising campaigns to an external company.
Many white label marketing agencies will offer a variety of marketing services—some companies may have packages that will take care of all of your marketing campaigns, graphic design, and optimizing your website for search engine results.
Some companies may specialize in one or a few different aspects of marketing or have a ready-made website or advertising templates that you can add you can customize with your company’s logo and other information.
Essentially, a white label agency is an external marketing team. White label marketing agencies have the background and experience needed to create effective marketing campaigns, which can save you months of research and planning so that you can focus on other aspects of your business.
Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a form of web advertising where an advertiser or brand will place an ad on a website and pay a small fee for every time a consumer clicks on the ad. Essentially, the brand is paying for their potential customers to visit their site.
This is similar to how creators on YouTube generate ad revenue: an ad will play before, during, or after their video, and are paid a small commission for every viewer that watches the ad through the end (I.e. the viewer does not opt to “skip” the ad).
Essentially, advertisers are paying to bring potential customers to their website through PPC advertisements. While you are left paying more to get more people to click on your ads, you get the benefits of reaching a higher customer base.
Below is a screenshot listing Google PPC ads that are targeting the keyword “lawyer in texas”.
Why You Should Use A White Label PPC Agency
There are a lot of benefits to using white label marketing agencies for your PPC campaigns. For one, marketing agencies are experts in their field and will always be ahead of the curve regarding marketing trends. Plus, it will save you the significant, long-term expense of hiring and employing a marketing team for your brand.
With white label agencies, you pay for the services you need and receive the products—without worrying about hiring and keeping someone on payroll.
White label agencies are convenient for those who have their hands full with building and running their brand. Outsourcing your marketing campaigns will allow you to focus on your business’s other aspects while the experts handle your advertising and search engine optimization needs.
What To Look For In A White Label PPC Agency
While white-label agencies are convenient, no single company is the same, and you will need to do your research to ensure you choose a marketing agency that best suits your company’s needs. Here are some factors to consider:
Clear Expectations
Marketing agencies are experts at selling products, and their products are no exception to the rule. Some companies may even oversell their product and abilities, so you need to make sure clear expectations set out between yourself and the marketing agency you’re outsourcing to.
If the company specializes in one or a few areas of marketing or only offers select services, they need to make it clear to you what products you will be receiving when you are paying for their services. Likewise, you need to make your expectations on what product or outcome you need so that the agency can create it for you.
Communication
Hand in hand with creating clear expectations, having a consistent and open line of communication is another thing to look for in a white label agency. You are paying for a service. The agency needs to be communicating with you at all stages of the transaction.
Sending drafts and mock-ups for your approval allows you to continue to have a say in the PPC ads produced on behalf of your brand and ensures that any potential issues or inconsistencies are smoothed out before they happen.
Flexibility
Every brand is different and will need other products and services. Look for a white label agency that provides excellent, consistent work while remaining flexible so that they can adapt to what your company needs from them.
Yes, there are many tried and true marketing strategies, and staying on trend is vital in the marketing world, but if a white label agency is producing the same ads for all of their clients, that should be seen as a red flag. For one, it shows a lack of creativity and a lack of understanding of the brands they are working with.
Your PPC’s should be eye-catching and generate enough intrigue to compel a viewer to click on the ad to learn more, but it also has to represent your brand correctly. To do that, you need to ensure that you’re outsourcing to a company that will take the time to understand your brand.
White Label PPC Agencies: In Conclusion
White label agencies are a convenient way to create your marketing and advertising campaigns without hiring a team dedicated to market research and ad development.
As long as you’ve chosen the best marketing agency and services for what your brand needs, you’ll be in good shape to create PPC ad campaigns, so you can focus on the parts of running a brand that matter the most to you and your customers.
Contact 12 AM Agency today to learn more about our white label services for PPC and SEO.
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