Craters & Freighters Harrisburg, Milwaukee & SW Florida Case Study
The power of a result-driven campaign strategy bringing results year over year.
Craters & Freighters
Craters & Freighters is a pioneer and leading expert in specialty packaging, crating, and shipping. They serve residential and business customers in all sectors including telecommunications, electronics, medical equipment, aerospace, biotechnology, and heavy machinery. With over 65+ brick-and-mortar locations across the country, Craters & Freighters is a national powerhouse with local accountability.
12AM has managed C&F Harrisburg, Milwaukee & SW Florida Google Ads accounts for over 6 years. Initially, their goal was to expand their customer base. They understood the increasing importance of digital marketing but they didn’t have the expertise in-house. C&F was looking for an agency that was results-focused and also provided stellar reporting, feedback, and customer service.
Goal: Consistent Results Year over Year
Approach
Strategy
- Search Term Report Analysis
- Constantly Adding Negative Keywords
- Bid on Brand
- Constantly Testing New Ads
- Message Match
Search Term Report Analysis
We use these reports to identify new opportunities to expand the reach of our ad campaigns. These reports allow us to get more granular and increase a campaign’s relevancy for particular searches.
Constantly Adding Negative Keywords
We continuously work to prohibit irrelevant queries negatively impacting our client’s campaigns and sparing our client’s budget.
Bid on Brand
We strive to generate HIGHLY relevant clicks for a minuscule cost and work to safeguard our client’s campaigns against competitors bidding on our client brand’s name.
Constantly Testing New Ads
12AM is constantly working to produce highly relevant messages with compelling calls to action for our client’s campaigns. Success is all about testing. We constantly aim to increase our ad’s click-through-rate.
Message Match
Ads and landing pages need to match the user’s intent. We make it easy for customers to reach out to our clients.
