Jackson Spencer Law Case Study

Better Severance Texas Overtime Lawyers – PPC Management

Jackson Spencer Law

Jackson Spencer Law is a firm specializing in representing the wrongfully unemployed. Their associates are ready to help the recently terminated based on discrimination, sexual harassment, or being a whistle blower. Jackson Spencer Law started working with 12AM Agency in 2016 for its pay-per-click advertising to increase clientele.

Initial goals

Jackson Spencer Laws' goal was to increase their clientele by utilizing Google Ads, but they did not have the expertise in-house. That's when they decided to form a partnership with 12AM Agency. Jackson Spencer Law wanted an agency capable of providing detailed reports on their Google Ads campaigns, as well as an incredible return on their ad spend. 12AM Agency used a mixture of search, dynamic ads, geographic and demographic targeting to increase the quality of conversions.

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Increase in number of conversions

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reduction in cost per converison

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decrease in overall ad cost

Strategy

Restructured negative keyword strategy

Removed broad match negative keywords.
Reviewed Search Queries From All-Time
Added relevant phrase match negative keywords.
Created and added phrase match negative keywords to Campaign negative keywords Lists instead of at the campaign level

Adjusted Geo targeting – originally Texas statewide

Structure

Relevant keywords and ads, strategic clustering to support budget pacing and analysis.

Data collection

2 to 4 weeks for basic insights, longer date ranges for more in-depth insights.

Search Query Reports

SQR relevancy, engagement performance, keyword clustering, irrelevant term elimination.

Positioning and budget pacing

Adjust bids to support available budgets.

Micro adjustments

Limit Micro adjustment to reduce number of variable until enough data is collected. Compounding variables will convolute data in accounts that have not matured.

Results

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Increase in number of conversions

0 %

reduction in cost per converison

0 %

decrease in overall ad cost

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