Digital marketing is super important for law firms nowadays. PPC ads and SEO have become popular forms of online marketing for law firms. Search "Dallas Law Firm" on Google and you will get an idea of how competitive Google PPC ads and organic rankings are for that keyword.
Google Pay-per-click (PPC) ads are a great way to reach potential clients who are searching for the types of services that your Texas law firm provides. You need to consider the experience your potential client has when conducting a Google search. When they click, you must make sure that they will make it through your sales funnel and contact your firm.
Google PPC ads are like every other type of digital marketing because they require you to engage your clients by appealing to their needs and pain points. You can do this through your photo selections and choice of words.
If your pages have a low conversion rate, a high bounce rate, or content that is just confusing, then revise your copy.
Also, attempt to put yourself in your potential customer's position. Make sure to identify yourself as the best person that can provide the solution that they need.
Digital marketing experts agree that mobile optimization is critical for growing your firm. With the increase of mobile internet searches your website's Google PPC landing pages need to be responsive to mobile devices (or at least very mobile-friendly).
If your law firm's website is not optimized for mobile then your potential client just hit the back button on their phone. That's known as bouncing. Bounce rates affect organic rankings.
Many people will search for law-related services “near me.” Make sure that you take advantage of radius targeting in Google AdWords. Write a direct message to a certain designated location in Texas with local, targeted ad copy.
A local lawyer needs to bid on keywords that include local indicators such as cities, neighborhoods, and Texan zip codes too.
Examples: Fort Worth personal injury law firm, Fort Worth personal injury law firm 76101, Oakhurst Fort Worth personal injury law firm
Go over your wording carefully. Your PPC ad copy must be congruent with your paid search landing page.
Also, review your photography as well as your visual theme across all channels of digital marketing. Is the look of your website and tonality of copywriting the same?
Does your Texas law firm have branding that is consistent? Do your TV ads match what is on your website?
Potential clients should easily see that you are the same law firm that they saw somewhere else. It’s all about brand consistency.
SEO can dramatically improve how high up the SERP (Search Engine Result Page) your website will show, simply by making your site more visible to the “bots” which crawl the web and index your site. The better these bots understand your site and what search terms should link to your site, the better off your PageRank and organic placement will be in relevant search results.
Having a hard time ranking your law firm on Google? In this article, we will share the top 5 lawyer SEO tips everyone should use in their firm.
Think of the services that your law firm offers, the city your office is in, and don’t forget the fact that you’re a lawyer or law firm. Make a list of 20-25 keywords and then continue with the keyword research.
Use tools like Spyfu or Neilpatel to do your keyword research and find their estimated monthly volume, SEO difficulty, expected CTR, and then narrow down your list to start with the least competitive terms. The legal industry is a very competitive one in SEO, so you need to pick your fight the smart way.
After having a clear list of keywords, then it's time to optimize your website to create content and add metadata with those keywords in your titles, descriptions, and images. We went more in-depth on this matter in The Simple How-To-Guide for Law Firm SEO
This is one of the hardest parts of SEO when done the right way. It sounds weird, but let me explain. The more your site is linked to from “good” websites, the better your web page will rank. By good, we mean sites that have a good reputation, low spam score, and a good PageRank. These links are hard to get, and that’s why some people either don’t work on building a backlink profile for their law firm or they choose the easy way; Black Hat SEO.
To put it simply, black hat SEO are practices that are used to increase a site or page's rank in search engines through means that violate the search engines' terms of service. Many techniques fall into black hat SEO, but the most harmful ones are:
Search engines will downrank your results, and possibly even temporarily remove you from their results, so as appealing as it may sound to rank fast, it’s not worth the risk.
Follow these simple tips for your law firm SEO and improve your website, leading to increased traffic and lead generation. Feel free to contact us for a free consultation and let us help your business succeed.
